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Customer Genome Project

How Data Integration and Machine Learning Improve Retention Marketing

Retention marketing is about preventing your valuable customers from churning. Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos […]

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IBM and Data Science are Helping Save the World through Call for Code

The devastating impact of natural disasters can be measured in human suffering, loss of life and economic impact. It is estimated that 2.5 million people have been directly affected by natural disasters since 2000. Additionally, natural disasters have had an economic impact of $1.3 trillion since 2003. Even though natural events such as floods, earthquakes […]

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Data Science and the Quest for Truth

I was interviewed by IBM to share my thoughts on a topic related to data science about which I’m passionate: How do we know what we know and, once we know it, how do we know it’s the truth? IBM turned that interview into a comic strip (see below) and I summarize my points in this […]

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Microsoft Imagine Cup Winner: smartARM from Canada

Microsoft’s Imagine Cup student competition was held this week in Seattle (read about Day 1 and Day 2). On Day 3 of the competition, the set of judges awarded the championship title to smartARM, a robotic hand prothetic that uses a camera embedded in its palm to recognize objects and calculate the most appropriate grip […]

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Microsoft’s Imagine Cup Day 2: Winners and Finalists

It’s day 2 of the Microsoft Imagine Cup, a global competition that empowers young computer science students to team up and use their creativity, passion and knowledge of technology and quantitative skills to create applications that improve the world in which we live. They just announced the recipients of the three Imagine Cup Awards and the […]

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Predicting Customer Churn with IBM Watson Studio

Business leaders understand the advantage of using the power of artificial intelligence and machine learning to stay ahead of their competitors. However, understanding the power of AI is a lot different than actually successfully implementing it in companies. For example, in 2017, Gartner estimated that Big Data projects have a success rate of only 15%. […]

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Figure 2. Customer Analytics Maturity Matrix

Customer Success Executives Need to Answer These 3 Critical Questions

In today’s subscription-based economy, customers are no longer trapped in long-term contracts; instead, they are able to jump to competitors easily when they become dissatisfied with their current vendor. Consequently, many subscription-based and SaaS companies are turning to the practice of Customer Success to retain their customers. Customer Success is the function in a company […]

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