A new customer survey approach that requires only two open-ended questions provides customer insights that are comparable to a longer, more traditional customer survey. This ...
A study of 80+ companies showed that analytical leading companies (those who use analytics to gain a competitive advantage), more so than analytical lagging companies, ...
I’m all for helping educate the world about the power of data and analytics. I believe that the power of data science can help businesses ...
Our world of Big Data is defined by the quantification of everything. In order to make sense of all the data around us, we need ...
Customer loyalty, a leading indicator of business growth, refers to the extent to which customers feel positively about and engage in positive behaviors (e.g., buy, recommend, buy different) toward a company or brand. Successful companies have customers who recommend them, stay with them and buy more from them compared to less successful companies. To improve […]
The practice of data science requires the use of analytics tools, technologies and programming languages to help data professionals extract insights and value from data. A recent survey of nearly 24,000 data professionals by Kaggle revealed that Python, SQL and R are the most popular programming languages. The most popular, by far, was Python (83% […]
The importance of data science and machine learning continues to grow in business and beyond. I did my part this year to spread interest in data science to more people. All of my top blog posts of 2018 (most reads) are all related to data science, with posts that address the practice of data science, […]
Retention marketing is about preventing your valuable customers from churning. Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos […]
The devastating impact of natural disasters can be measured in human suffering, loss of life and economic impact. It is estimated that 2.5 million people have been directly affected by natural disasters since 2000. Additionally, natural disasters have had an economic impact of $1.3 trillion since 2003. Even though natural events such as floods, earthquakes […]
I was interviewed by IBM to share my thoughts on a topic related to data science about which I’m passionate: How do we know what we know and, once we know it, how do we know it’s the truth? IBM turned that interview into a comic strip (see below) and I summarize my points in this […]
Microsoft’s Imagine Cup student competition was held this week in Seattle (read about Day 1 and Day 2). On Day 3 of the competition, the set of judges awarded the championship title to smartARM, a robotic hand prothetic that uses a camera embedded in its palm to recognize objects and calculate the most appropriate grip […]
It’s day 2 of the Microsoft Imagine Cup, a global competition that empowers young computer science students to team up and use their creativity, passion and knowledge of technology and quantitative skills to create applications that improve the world in which we live. They just announced the recipients of the three Imagine Cup Awards and the […]