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Customer Genome Project

Big Data Integration and Your Customer Genome

One of business’ Big Data challenges is the integration of different data silos. The integration of these disparate customer data helps your analytics team to identify the interrelationships among the different pieces of customer information, including their values, interests, attitudes about your brand, interactions with your brand and more. Integrating information/facts about your customers allows you to gain an […]

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The Meaning, Measurement and Analysis of the Employee Experience

Managing the employee experience is critical to the success of your business. Employees, after all, build the products and deliver service to your customers.  In short, they help ensure the customers receive a great customer experience, which translates into happier, loyal customers. Consequently, business leaders are seeking to better understand how to improve the quality of […]

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Your Relative Performance: A Better Predictor of Employee Turnover

Last week, I compared two employee turnover metrics. One metric was a self-reported measure gathered through surveys. The other metric reflected the employment status at a later date (the objective metric). The analysis showed that, while self-reported intentions to quit predicted whether or not the employee actually quit, the correlation between the two metrics was only r […]

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bob@businessoverbroadway.com | 206.372.5990

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