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Data Science Talent is Key to Analytical Innovators

Companies continually look for ways to outperform their competitors. One way they are trying to get ahead is through the application of analytics on their data. Researchers, for example, have found that top-performing businesses were twice as likely to use analytics to guide future strategies and guide day-to-day operations compared to their low-performing counterparts. Researchers from MIT […]

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Four Ways Big Data Can Improve Customer Surveys

Customer surveys remain the primary source of customer feedback for many companies, despite the growth in adoption of other customer feedback sources like social media, call center conversations and emails. Customer surveys typically contain structured questions, asking customers to rate their level of satisfaction with their experience. Two popular customer surveys are relationship and transactional […]

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The Strategic and Tactical Roles of Customer Surveys

Customer experience (CX) improvement efforts rely heavily on the use of customer feedback. While there are many different methods of collecting this feedback, customer surveys remain a popular choice among CX professionals. In this post, I will discuss how senior executives can use relationship and transactional surveys to get the information they need to make better […]

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Statistics: Is This Big Data’s Biggest Hurdle?

Big Data is less about the data itself and more about what you do with the data. The application of statistics and statistical principles on the data helps you extract the information it contains. According to Wikipedia, statistics is the study of the collection, analysis, interpretation, presentation, and organization of data. The American Statistical Association defines statistics […]

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