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What Must You Ask? Comparing Two Customer Survey Approaches
A new customer survey approach that requires only two open-ended questions provides customer insights that are comparable to a longer, more traditional customer survey. This ...
Using IBM Watson to Answer Two Important Questions about your Customers
Customer experience management (CXM) programs are necessarily a quantitative endeavor, requiring CX professionals to decipher insights from a sea of customer data. In this post, I will illustrate how you can use IBM Watson Studio to analyze one source of customer data, customer survey responses, to answer two important questions about the health of your […]
How do Data Professionals Spend their Time on Data Science Projects?
Data science projects require data professionals to devote their energy toward different activities toward project completion. Results of a recent study of over 23,000 data professionals found that data scientists spend about 40% of gathering and cleaning data, 20% of their time building and selecting models and 11% of their time finding insights and communicating […]
Top Cloud Computing Products and Services Used by Data Scientists
A recent survey revealed that 69% of data pros have used at least one cloud computing product in the last 5 years while 62% of data pros have used at least one cloud computing service in the last 5 years. The most popular cloud computing products include AWS Elastic Compute, Google Cloud Engine and AWS […]
Most Popular Machine Learning Frameworks and Products Used by Data Professionals
A recent survey revealed that 84% of data pros have used at least one ML framework in the last 5 years while 51% of data pros have used at least one ML product in the last 5 years. The most popular ML frameworks include Scikit-Learn, Tensorflow and Keras. The most popular ML products include SAS, […]
Usage-Driven Groupings of Data Science and Machine Learning Programming Languages
Analysis of usage patterns of 16 data science programming languages by over 18,000 data professionals showed that programming languages can be grouped into a smaller set (specifically, 5 groupings). That is, some programming languages tend to be used together apart from other programming languages. A few of the different groupings of languages reflect specific types […]
10 Loyalty Questions for Your Next Customer Survey – Free White Paper
Customer loyalty, a leading indicator of business growth, refers to the extent to which customers feel positively about and engage in positive behaviors (e.g., buy, recommend, buy different) toward a company or brand. Successful companies have customers who recommend them, stay with them and buy more from them compared to less successful companies. To improve […]
Programming Languages Most Used and Recommended by Data Scientists
The practice of data science requires the use of analytics tools, technologies and programming languages to help data professionals extract insights and value from data. A recent survey of nearly 24,000 data professionals by Kaggle revealed that Python, SQL and R are the most popular programming languages. The most popular, by far, was Python (83% […]
Top BOB Blog Posts of 2018: Data Science, Machine Learning and the Net Promoter Score
The importance of data science and machine learning continues to grow in business and beyond. I did my part this year to spread interest in data science to more people. All of my top blog posts of 2018 (most reads) are all related to data science, with posts that address the practice of data science, […]
Beyond the Ultimate Question
Measuring Customer Satisfaction and Loyalty (3rd Ed.)