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Using IBM Watson to Answer Two Important Questions about your Customers

Customer experience management (CXM) programs are necessarily a quantitative endeavor, requiring CX professionals to decipher insights from a sea of customer data. In this post, I will illustrate how you can use IBM Watson Studio to analyze one source of customer data, customer survey responses, to answer two important questions about the health of your […]

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Figure 1. Time spent on activities of data science projects.

How do Data Professionals Spend their Time on Data Science Projects?

Data science projects require data professionals to devote their energy toward different activities toward project completion. Results of a recent study of over 23,000 data professionals found that data scientists spend about 40% of gathering and cleaning data, 20% of their time building and selecting models and 11% of their time finding insights and communicating […]

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10 Loyalty Questions - Blog Pic

10 Loyalty Questions for Your Next Customer Survey – Free White Paper

Customer loyalty, a leading indicator of business growth, refers to the extent to which customers feel positively about and engage in positive behaviors (e.g., buy, recommend, buy different) toward a company or brand. Successful companies have customers who recommend them, stay with them and buy more from them compared to less successful companies. To improve […]

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Figure 1. Programming Languages used in 2018. Click image to enlarge.

Programming Languages Most Used and Recommended by Data Scientists

The practice of data science requires the use of analytics tools, technologies and programming languages to help data professionals extract insights and value from data. A recent survey of nearly 24,000 data professionals by Kaggle revealed that Python, SQL and R are the most popular programming languages. The most popular, by far, was Python (83% […]

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