I am Business over Broadway (B.O.B.). I am also the Chief Customer Officer at TCELab. My professional life is dedicated to sharing my knowledge of customer feedback programs (VOC, customer experience/loyalty programs) and the scientific method to anybody who wants to listen and learn.
What I Do
I conduct research on customer feedback programs, customer experience / satisfaction / loyalty measurement and provide consultation services to companies to help them improve the customer experience, optimize customer loyalty to sustain business growth.
Experience
I have over 20 years of consulting and research experience in enterprise and midsize companies, including Oracle, Agilent Technologies, Sophos and Virtual Instruments, Netsmart Technologies and Genstar Capital. I have managed customer satisfaction research as an employee to Fortune 500 firms, and as an independent consultant. I have published numerous articles in both scientific and trade journals and presented research at national and international conferences as a keynote speaker on customer experience best practices, customer satisfaction and loyalty, employee empowerment, and employee perceptions of workplace safety.
Books
- Measuring Customer Satisfaction and Loyalty: How to develop and use customer surveys
- Beyond the Ultimate Question: Customer feedback programs best practices
Social Media Presence
- Google+: Bob Hayes
- Twitter: @bobehayes
- LinkedIn: Bob Hayes, PhD
- Blog: Business Over Broadway
Education
- University of Washington, BS, 1985
- Bowling Green State University, MA, 1987
- Bowling Green State University, PhD, 1992
