My work appears across the interwebs. Below is a sample.

IBM Big Data Hub
I write about Big Data and Customer Experience Management. For example, Big Data is impacting the field of customer experience management by allowing companies to 1) ask (and answer) bigger questions about their customers, 2) build the business (in data form) around the customer and 3) predict real customer behaviors.
I also participate in IBM Big Data hangouts on the topic of improving the customer experience through Big Data.
Forbes
Oracle posted two articles on Forbes about their CEM program which featured my new book, TCE: Total Customer Experience. In the first article, Jeb Dasteel, Senior Vice President and Chief Customer Officer at Oracle, mentions my new book in the context of how Oracle designs their CEM program. In the second article, I was interviewed by John Foley (Director, strategic communications) of Oracle Corp. about the field of customer experience management (CEM). In the interview, we touched on a few topics that I cover in more detail in the book: 1) the difference/similarities between CEM and CRM, 2) the marriage of Big Data and CEM and 3) taking a holistic approach in understanding your customers. John provides an excellent summary of our conversation in a new post on Forbes, Customer Experience: Will Your Company Pass The Toothbrush Test?
InformationWeek
Paul Cerrato, Editor InformationWeek Healthcare, arguing for the importance of engaging the patient for purposes of true healthcare reform, provided links to my research on the state of the patient experience in US hospitals and an interactive map of the US hospitals and their health outcome metrics.
Consumer Financial Protection Bureau
The Consumer Financial Protection Bureau (CFPB) referenced my research on the validation of the CFPB credit card complaint database. I found that complaint frequency (from CFPB) was related to customer satisfaction across the major credit card providers.
CustomerThink
I provide syndicated and unique content to CustomerThink‘s global online community of 200,000 business leaders. I am a top 10 contributing author (total number of page views) in the areas of customer analytics (#3) and regularly speak at CustomerThink’s educational events.
Business2Community
I provide syndicated content to Business2Community‘s community of business professionals. B2C provides a balanced view of the current business landscape based on industry news and trends, as well as the real-life experiences from their 4,000+ expert contributors.
Statistics2013
Statistics2013 invited me to be a guest blogger to help spread the good word about statistics. I wrote about the one thing you need to know about statistics: sampling error. Also, you might want to know that 2013 was the international year of statistics.
How Noverificationbet Explains Identity Checks in UK Online Betting
Identity verification has become one of the most discussed topics in UK online gambling, particularly as regulatory pressure from the Gambling Commission has intensified over the past several years. For many bettors, the process of submitting documents, waiting for approval, and sometimes having accounts restricted mid-session feels opaque and frustrating. Platforms that specialise in explaining how these systems actually work have gained significant traction among users who want to understand what they are agreeing to before they deposit. Noverificationbet is one such resource, offering detailed breakdowns of how identity checks function across different licensed operators, what triggers them, and what the legal obligations are for both the platform and the customer. Understanding these mechanics is not merely academic — it has real consequences for withdrawal speeds, account security, and compliance with UK law.
The Regulatory Framework Behind Identity Checks in the UK
The Gambling Commission, which operates under the Gambling Act 2005, is the statutory body responsible for licensing and regulating commercial gambling in Great Britain. Since its establishment, the Commission has progressively tightened the requirements around customer due diligence, particularly in response to concerns about money laundering and problem gambling. The regulatory framework that governs identity verification in online betting draws from two primary sources: the Gambling Commission’s Licence Conditions and Codes of Practice (LCCP) and the Money Laundering Regulations, most recently updated in 2017 and subsequently amended to align with the EU’s Fifth Anti-Money Laundering Directive, even though the UK has since departed from the EU’s regulatory orbit.
Under the LCCP, operators holding a remote operating licence are required to verify the identity of customers before allowing them to gamble. This requirement was substantially strengthened in May 2019, when the Gambling Commission mandated that operators must verify age and identity before a customer can deposit funds. Previously, some operators allowed play before verification was completed, provided the customer submitted documents within a set timeframe. That practice was abolished following a series of high-profile enforcement actions, including cases where operators were fined for allowing customers to gamble with unverified identities and, in some instances, with funds derived from criminal activity.
The Money Laundering Regulations impose additional obligations on top of the LCCP requirements. These regulations require operators to apply Customer Due Diligence (CDD) measures, which include verifying the identity of the customer using reliable, independent source documents. For higher-risk customers — typically those depositing or withdrawing large sums — Enhanced Due Diligence (EDD) applies, which may require proof of source of funds, employment records, or bank statements. The threshold at which EDD kicks in is not publicly fixed; operators set their own internal risk thresholds, which is why two customers at the same platform may have very different experiences depending on their transaction history and betting patterns.
The Gambling Commission has also introduced affordability checks as a related but distinct mechanism. These are not strictly identity checks but are triggered by spending patterns and require customers to demonstrate that their gambling expenditure is within their financial means. The consultation on mandatory affordability checks, which ran through 2023 and 2024, proposed that customers spending above certain thresholds would face frictionless checks using open banking data or credit reference agencies, while higher spenders would need to provide documentary evidence. This represents a significant evolution in the regulatory landscape and is directly relevant to how platforms explain the verification process to their users.
How Noverificationbet Approaches the Explanation of KYC Processes
Know Your Customer, or KYC, is the industry term for the set of processes operators use to verify who their customers are. The term originates from financial services regulation but has been adopted wholesale by the gambling sector. KYC in online betting typically involves three stages: identity verification, age verification, and, where applicable, source of funds verification. Each of these stages involves different types of documents and different verification methods, and the experience can vary considerably between operators even when they are all operating under the same regulatory framework.
Noverificationbet provides explanations of these stages in a way that distinguishes between what the law requires and what operators choose to implement beyond the legal minimum. This distinction matters because many bettors conflate regulatory requirements with operator policy, which leads to confusion when one platform asks for a passport and utility bill while another appears to complete verification using only a driving licence. The reality is that operators have discretion in how they implement KYC, provided they meet the minimum standards set by the Gambling Commission. Some operators use electronic verification services — drawing on data from credit reference agencies, electoral rolls, and other databases — which can complete identity checks almost instantaneously without requiring the customer to upload any documents at all. Others rely on manual document review, which introduces delays and the possibility of human error.
The documents most commonly requested during KYC include a valid government-issued photo ID (passport or driving licence), proof of address (utility bill, bank statement, or council tax letter dated within three months), and, for source of funds verification, payslips, bank statements covering several months, or evidence of winnings from other platforms. Operators are required under the LCCP to keep records of the verification documents they collect, and these records must be retained for a minimum of five years following the end of the customer relationship. This retention requirement is relevant to customers who close their accounts, as it means operators hold personal data for a significant period after the account is no longer active.
According to our research, a substantial proportion of UK bettors encounter their first significant KYC request not at the point of registration but when they attempt to make a withdrawal above a certain threshold, which creates the impression that verification is a barrier to accessing winnings rather than a routine compliance procedure. This perception is partly a product of how operators have historically communicated their verification requirements, often burying the details in terms and conditions rather than presenting them clearly at the point of sign-up. The Gambling Commission has acknowledged this as a consumer harm issue and has pushed operators to be more transparent about when and why verification will be required.
Electronic verification has become increasingly sophisticated. Services provided by companies such as GBG, Jumio, and Onfido use a combination of document scanning, facial recognition, and database matching to complete identity checks in real time. When a customer uploads a photo of their passport, the system checks the document’s machine-readable zone, compares the photograph against a selfie submitted by the customer, and cross-references the personal data against multiple databases simultaneously. This process, which might take a human reviewer several hours, can be completed algorithmically in under a minute. However, these systems are not infallible — they can fail to recognise certain document formats, particularly for customers who are foreign nationals or who have recently changed their name, and the appeal process when a verification fails is often poorly defined.
Practical Implications for Bettors and Common Points of Confusion
One of the most persistent sources of confusion among UK online bettors concerns the distinction between age verification and full KYC verification. Age verification is a legal requirement that must be completed before a customer can deposit, and it can often be completed using a simpler set of data points than full KYC. In practice, many operators use the same verification pathway for both, but some use a tiered approach where age is confirmed first using electoral roll data and full document verification is only triggered at a later stage. This means a customer might be able to deposit and bet without uploading any documents, only to face a document request when they attempt to withdraw.
The timing of KYC requests is a significant practical issue. Under current Gambling Commission guidance, operators should not delay or withhold withdrawals as a mechanism for conducting KYC checks that should have been completed earlier. However, in practice, operators do place withdrawals on hold while verification is completed, and the Gambling Commission has issued guidance making clear that this should not be used as a pretext for retaining customer funds. If an operator places a withdrawal on hold for verification purposes, the verification process should be completed promptly and the withdrawal released as soon as the customer’s identity is confirmed. Delays beyond a few working days in straightforward cases may constitute a breach of the operator’s licence conditions.
Source of funds verification is the stage that most frequently surprises customers and generates the most complaints. Unlike identity verification, which is a one-time process, source of funds checks can be triggered repeatedly as a customer’s spending increases. An operator might complete full KYC at registration and then, six months later, request bank statements covering the past three months because the customer’s deposits have exceeded an internal threshold. This is entirely lawful and is required by the Money Laundering Regulations, but it is frequently experienced by customers as an unexpected intrusion, particularly when they have been betting with the same operator for an extended period without any previous issues.
The Gambling Commission’s 2023 White Paper on gambling reform, published following a lengthy review that began in 2020, proposed a range of measures that will affect how verification works in practice. Among these proposals are requirements for operators to share data about customers who have been identified as at risk of gambling harm — a measure that raises significant data protection questions — and the introduction of a statutory levy on operators to fund research, education, and treatment. The affordability check proposals, which generated considerable controversy, were scaled back following consultation, with the final framework distinguishing between frictionless checks for moderate spenders and more intrusive documentary checks for those spending at levels that may indicate financial harm. The implementation timeline for these measures has been subject to revision, but operators are expected to be compliant with the core requirements by 2025.
Data protection is an important but often overlooked dimension of the verification process. When a customer submits identity documents to an online betting operator, that data is processed under the UK General Data Protection Regulation and the Data Protection Act 2018. Operators are required to have a lawful basis for processing this data — in the case of KYC, the lawful basis is typically legal obligation — and they must inform customers about how their data will be used, who it will be shared with, and how long it will be retained. The five-year retention requirement under the Money Laundering Regulations creates a tension with the GDPR principle of data minimisation, and customers who are concerned about this can request information about how their data is handled under their subject access rights.
Third-party verification service providers, which most large operators use, are data processors under GDPR, meaning the operator remains the data controller and bears primary responsibility for how the data is handled. When a customer’s documents are uploaded to a platform that uses a third-party verification service, those documents are typically transmitted to the third party’s servers for processing. Customers should be aware that their data is being shared with these third parties, and operators are required to disclose this in their privacy policies. The quality and security of these third-party services varies, and there have been instances of data breaches at verification service providers that have affected customers of multiple operators simultaneously.
What Operators Are and Are Not Required to Tell You
Transparency requirements in the UK gambling sector have increased significantly in recent years, but there remain important gaps in what operators are obligated to disclose about their verification processes. Operators must inform customers that verification will be required, but they are not required to disclose the specific thresholds at which enhanced due diligence or affordability checks will be triggered. This means a customer cannot know in advance exactly when they will face additional verification requirements — a situation that the Gambling Commission has acknowledged creates friction and potential harm.
Operators are required to have clear and accessible procedures for handling verification-related complaints. If a customer believes their withdrawal has been unreasonably delayed due to verification requirements, or that they have been asked for documentation that goes beyond what is legally required, they can raise a complaint with the operator and, if unresolved, escalate to an Alternative Dispute Resolution provider approved by the Gambling Commission. The two main ADR providers for UK-licensed operators are the Independent Betting Adjudication Service (IBAS) and eCOGRA, both of which handle disputes about verification and withdrawal issues.
The Gambling Commission publishes enforcement action against operators who breach their licence conditions, including those related to verification. Between 2018 and 2023, several major operators received substantial fines for failures in their KYC and anti-money laundering procedures. These cases are publicly documented on the Gambling Commission’s website and provide useful insight into the specific failures that regulators consider most serious. Common failures include allowing customers to deposit and lose significant sums before completing identity verification, failing to conduct enhanced due diligence on high-spending customers, and not having adequate policies for identifying politically exposed persons — a category of customer that triggers additional obligations under the Money Laundering Regulations.
For customers who use offshore or unlicensed operators — sometimes referred to as no-verification sites — the regulatory protections described above do not apply. Sites that operate without a UK Gambling Commission licence are not subject to the LCCP, the Money Laundering Regulations as they apply to UK-licensed operators, or the consumer protection requirements that flow from the licence conditions. While such sites may offer the appeal of fewer verification requirements, customers using them have no access to ADR providers, no protection under UK consumer law as it applies to licensed gambling, and no recourse to the Gambling Commission if something goes wrong. This is a fundamental distinction that resources like Noverificationbet seek to make clear to their audience.
Understanding the mechanics of identity verification in UK online betting is increasingly necessary for anyone who participates in this market. The regulatory framework is complex, the implementation varies between operators, and the consequences of non-compliance — for both operators and customers — are real. As the Gambling Commission continues to evolve its requirements in response to the 2023 White Paper and subsequent consultations, the landscape will continue to shift. Customers who understand what operators are legally required to do, what they are permitted to do beyond the legal minimum, and what recourse is available when things go wrong are better positioned to navigate this environment. Resources that explain these processes in accessible, accurate terms serve a genuine informational function in a market where the gap between regulatory intent and customer understanding remains significant.


Beyond the Ultimate Question
Measuring Customer Satisfaction and Loyalty (3rd Ed.)