As part of my series on Making Sense of Our Big Data World, today’s post is on sampling error. See the overview, Making Sense of Our Big Data World: Statistics for the 99%, to understand the importance and value of understanding statistics and statistical thinking. This Big Data world is defined by the enormous amount […]
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The Value of Opinion versus Data in Customer Experience Management
Senior executives make business decisions based on different types of information. They can use their gut feelings to guide their decisions, they can use data to inform their decisions or they can use both. Â Executives’ decisions can be guided by their prior experiences or an examination of a whole host of business data to help […]