As part of my series on Making Sense of Our Big Data World, today’s post is on sampling error. See the overview, Making Sense of Our Big Data World: Statistics for the 99%, to understand the importance and value of understanding statistics and statistical thinking. This Big Data world is defined by the enormous amount […]

![The Value of Opinion versus Data in Customer Experience Management tumblr_mctue0vzIz1rzr7en[1]](https://businessoverbroadway.com/wp-content/uploads/2012/11/tumblr_mctue0vzIz1rzr7en1-100x100.jpg)

Beyond the Ultimate Question
Measuring Customer Satisfaction and Loyalty (3rd Ed.)