Business growth depends on acquiring new customers and keeping them around for a long time. Yet businesses are over 2x more likely to focus on acquisition efforts than they are retention efforts. In today’s post, I want to discuss why businesses need to increase their focus on customer retention efforts and why the are imperative to your […]
Annual salaries for data scientists and machine learning engineers vary significantly across the world. Based on a 2017 Kaggle survey of data professionals, countries with the highest paid data scientists and machine learning engineers (in USD) were: US ($120K), Australia ($111K), Israel ($88K), Canada ($81K) and Germany ($80K). Countries with the lowest annual salaries were: […]
A recent survey by Kaggle revealed that the annual median compensation (salary + bonus) of data professionals in the US was $118K. US data professionals who self-identified as machine learning engineers, software developers and data scientists had the highest annual compensation at $128K, $120K and $120K, respectively. Data professionals who self-identified as data scientists reported […]
I attended IBM’s inaugural Think event in Las Vegas last week. This event, IBM’s largest (estimated 30,000+ attendees!), focused on making your business smarter and included keynotes and sessions on such topics as artificial intelligence, data science, blockchain, quantum computing and cryptography. I was invited by IBM as a guest to share some insights from […]
As users/customers engage with a company (their products, services, surveys), they generate a lot of data about their behaviors and interactions with the brand. Predictive analytics and artificial intelligence capabilities provide a way to extract insights from that data to help you improve the customer experience and optimize customer loyalty. Artificial Intelligence and Predictive Analytics […]
A recent survey of over 16,000 data professionals showed that the most common challenges to data science included dirty data (36%), lack of data science talent (30%) and lack of management support (27%). Also, data professionals reported experiencing around three challenges in the previous year. A principal component analysis of the 20 challenges studied showed that challenges […]
Over 16,000 data professionals were asked to indicate their favorite data science blogs, podcasts and newsletters. The top two favorite blogs were KDNuggets and R Bloggers. The top two podcasts were Becoming a Data Scientist and The Data Skeptic. The top two newsletters were O’Reilly Data and Data Elixir. Data professionals use a variety of […]
A recent survey of over 16,000 data professionals showed that the most used platforms/resources included Kaggle, Online courses and Stack Overflow Q&A. Additionally, the most useful platforms/resources included Personal Projects, Online courses and Stack Overflow Q&A. On average, data pros used around three (3) different platforms/resources to learn data science skills. There are many ways […]
Learn how to build your business around the customer using customer-centric measurement and analytics. Available in Kindle and paperback. Learn more about TCE: Total Customer Experience.
Beyond the Ultimate Question: Book includes comprehensive review of Net Promoter® Score (NPS) and presents better measures of customer loyalty and best practices of customer feedback programs.
Measuring Customer Satisfaction and Loyalty (3rd Ed.): Book includes discussion of how to measure the customer experience, including customer satisfaction and customer loyalty.