Results of a survey of data professionals show that about 1 out of 4 data scientists are women. Both women and men have similar levels of education and proficiency in data science skills. Ways of improving gender diversity in the field of data science are offered. Having a gender-diverse workforce is good for business. In 2014, Gallup found that […]
Learn how to build your business around the customer using customer-centric measurement and analytics. Available in Kindle and paperback. Learn more about TCE: Total Customer Experience.
Beyond the Ultimate Question: Book includes comprehensive review of Net Promoter® Score (NPS) and presents better measures of customer loyalty and best practices of customer feedback programs.
Measuring Customer Satisfaction and Loyalty (3rd Ed.): Book includes discussion of how to measure the customer experience, including customer satisfaction and customer loyalty.