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Software as a Service (Saas) sales funnel illustrates the importance of three types of customer loyalty: Retention, Advocacy and Purchasing. From Stephen King at stephdokin.com

Creating Loyal Customers for SaaS Companies [VIDEO]

Software as a Service (Saas) companies are particularly vulnerable to customer disloyalty. SaaS companies’ success depends on satisfying their customers on a regular basis or risk the possibility of loosing customers and engendering bad will in the marketplace.  Consequently, customer experience management applies particularly well to Software as a Service companies due to the high-intensity […]

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