Data professionals prefer analytics tools over business intelligence tools when getting insights from their data. Nearly half of data professionals surveyed in Kaggle’s 2020 Data Science and Machine Learning Survey said they do not use BI tools. The top tool used by data professionals to analyze data are local development environments (48%), followed by basic […]
Learn how to build your business around the customer using customer-centric measurement and analytics. Available in Kindle and paperback. Learn more about TCE: Total Customer Experience.
Beyond the Ultimate Question: Book includes comprehensive review of Net Promoter® Score (NPS) and presents better measures of customer loyalty and best practices of customer feedback programs.
Measuring Customer Satisfaction and Loyalty (3rd Ed.): Book includes discussion of how to measure the customer experience, including customer satisfaction and customer loyalty.