I was interviewed by IBM to share my thoughts on a topic related to data science about which I’m passionate: How do we know what we know and, once we know it, how do we know it’s the truth? IBM turned that interview into a comic strip (see below) and I summarize my points in this […]


![Three Problems with Customer Surveys and How to Fix Them Measure-Customer-Feedback-Chart-2[1]](https://businessoverbroadway.com/wp-content/uploads/2016/05/Measure-Customer-Feedback-Chart-21-100x100.png)






Beyond the Ultimate Question
Measuring Customer Satisfaction and Loyalty (3rd Ed.)