Berkeley School of Information (datascience@berkeley) recently asked experts in a variety of industries to provide their definition of “Big Data”. They received over 40 definitions that ranged from the traditional 3 Vs (i.e., Volume, Velocity and Variety) to anything related to analytics or visualization. Some of these definitions were fairly narrow and focused only a single concept (e.g., […]
Learn how to build your business around the customer using customer-centric measurement and analytics. Available in Kindle and paperback. Learn more about TCE: Total Customer Experience.
Beyond the Ultimate Question: Book includes comprehensive review of Net Promoter® Score (NPS) and presents better measures of customer loyalty and best practices of customer feedback programs.
Measuring Customer Satisfaction and Loyalty (3rd Ed.): Book includes discussion of how to measure the customer experience, including customer satisfaction and customer loyalty.