How Data Science Helps Customer Success Leaders Answer 5 Important Questions About Customer Churn
Data science methods and related tools (i.g., predictive analytics, machine learning) can help companies improve their customer success programs by answering 5 important questions about customer churn, including what is the current churn/retention rate (e.g., descriptive analytics), who is at risk for churning (predictive analytics), what actions can prevent churn (i.e., prescriptive analytics) and more. […]
Machine Learning Engineers and Data Scientists Report Highest Job Satisfaction Among Data Professionals
Results from the Kaggle State of Data Science and Machine Learning survey of data professionals revealed that job satisfaction varies widely across job titles. Data professionals who reported the highest level of job satisfaction were: 1) Machine Learning Engineers, 2) Data Scientists and 3) Predictive Modeler. Data professionals who reported the lowest level of job […]
Top Machine Learning and Data Science Methods Used at Work
The practice of data science requires the use algorithms and data science methods to help data professionals extract insights and value from data. A recent survey by Kaggle revealed that data professionals used data visualization, logistic regression, cross-validation and decision trees more than other data science methods in 2017. Looking ahead to 2018, data professionals […]
Which Data Science Tools are Used Together?
Analysis of usage of 48 data science tools by over 10,000 data professionals showed that data science tools could be grouped into a smaller set (specifically, 14 tool groupings). That is, some data science tools tend to be used together apart from other data science tools. Implications for vendors and data professionals are discussed. Data […]
Most Used Data Science Tools and Technologies in 2017 and What to Expect for 2018
The practice of data science requires the use of analytics tools, technologies and languages to help data professionals extract insights and value from data. A recent survey by Kaggle revealed that data professionals relied on Python, R and SQL more than other tools in 2017. Looking ahead to 2018, the survey results showed that data […]
Top BOB Blog Posts for 2017: Data Science, Machine Learning and Customer Analytics Best Practices
The importance of analytics continues to grow in business and beyond. I did my part this year to spread interest in analytics to more people. All of my top blog posts of 2017 (most reads) are all related to analytics, with posts that address data science, artificial intelligence and machine learning. Below are my top […]
Data Science Reveals the Unintended Effectiveness of Male Genital Accoutrement
The people of American Optdicks created a gag gift to raise money for prostate cancer research. Their product, eyeglass frames for male genitalia, while humorous, could theoretically improve heterosexual women’s ratings of male genitalia. This group of humanitarians reached out to me to employ the practice of data science to conduct a seminal study to […]
Brands In One Word – Equifax
We recently collected feedback about Equifax using our #BrandsInOneWord approach to measuring attitudes. This method requires each respondent to provide one word that best describes a particular brand. Next, applying our sentiment lexicon to the words, we calculate a Brand Sentiment Index. The #BrandsInOneWord results for Equifax appear below. Equifax is Equif*cked The Equifax brand has […]
Beyond the Ultimate Question
Measuring Customer Satisfaction and Loyalty (3rd Ed.)