Assess Your Data Science Expertise
What kind of a data scientist are you? Take the free Data Skills Scoring System Survey at http://pxl.me/awrds3 Companies rely on experts who can make sense of their data. Often referred to as data scientists, these people bring their specific skills to bear in helping extract insight from the data. These skills include such things as […]
Making Sense of Our Big Data World: Measurement Scales
As part of my series on Making Sense of Our Big Data World, today’s post is on measurement scales. See the overview, Making Sense of Our Big Data World: Statistics for the 99%, to understand the importance and value of understanding statistics and statistical thinking. We live in a world in which we are quantifying […]
Theresa Allman: A Celebration of Life
I lost the love of my life on July 16 from breast cancer. I wanted to take this opportunity to write about her, to tell the world her story, at least, from my perspective. She inspired me and others by how she lived her life. She’ll inspire you. A Celebration of Life (COL) event for Theresa […]
Data Science Talent is Key to Analytical Innovators
Companies continually look for ways to outperform their competitors. One way they are trying to get ahead is through the application of analytics on their data. Researchers, for example, have found that top-performing businesses were twice as likely to use analytics to guide future strategies and guide day-to-day operations compared to their low-performing counterparts. Researchers from MIT […]
One Word Can Speak Volumes About Your Company Culture
Employee surveys are used to help manage the employee relationship. The questions in the employee survey are used to elicit employee responses that will be used to better understand how to improve that relationship. I crafted a new employee survey question that combines the best of both structured and unstructured measurement approaches. This approach provides both qualitative […]
Four Ways Big Data Can Improve Customer Surveys
Customer surveys remain the primary source of customer feedback for many companies, despite the growth in adoption of other customer feedback sources like social media, call center conversations and emails. Customer surveys typically contain structured questions, asking customers to rate their level of satisfaction with their experience. Two popular customer surveys are relationship and transactional […]
The Strategic and Tactical Roles of Customer Surveys
Customer experience (CX) improvement efforts rely heavily on the use of customer feedback. While there are many different methods of collecting this feedback, customer surveys remain a popular choice among CX professionals. In this post, I will discuss how senior executives can use relationship and transactional surveys to get the information they need to make better […]
Statistics: Is This Big Data’s Biggest Hurdle?
Big Data is less about the data itself and more about what you do with the data. The application of statistics and statistical principles on the data helps you extract the information it contains. According to Wikipedia, statistics is the study of the collection, analysis, interpretation, presentation, and organization of data. The American Statistical Association defines statistics […]
Beyond the Ultimate Question
Measuring Customer Satisfaction and Loyalty (3rd Ed.)