I have been swept up into a whirlwind of activity with a company for which I am an advisor. This micro-multinational company, Mob4Hire, is the largest real world, crowd sourced testing and market research company for mobile applications. We have been working on new service offerings and a new platform that helps mobile software companies […]
TCE: Total Customer Experience
Learn how to build your business around the customer using customer-centric measurement and analytics. Available in Kindle and paperback. Learn more about TCE: Total Customer Experience.
Beyond the Ultimate Question
Beyond the Ultimate Question: Book includes comprehensive review of Net Promoter® Score (NPS) and presents better measures of customer loyalty and best practices of customer feedback programs.Measuring Customer Satisfaction
Measuring Customer Satisfaction and Loyalty (3rd Ed.): Book includes discussion of how to measure the customer experience, including customer satisfaction and customer loyalty.