I have been swept up into a whirlwind of activity with a company for which I am an advisor. This micro-multinational company, Mob4Hire, is the largest real world, crowd sourced testing and market research company for mobile applications. We have been working on new service offerings and a new platform that helps mobile software companies […]
Archive | Mob4Hire
Business Over Broadway and Mob4Hire release first look at “Global Wireless Satisfaction Survey”
I’m excited to announce the first look of the results of a “Global Wireless Satisfaction Survey.” Conducted in collaboration with Mob4Hire and myself in Feb 2010, the unprecedented 111-country survey analyzes the impact of mobile apps on operator’s churn (# of new customers acquired minus # of existing customers lost), as well as many dimensions […]
Beyond the Ultimate Question
Measuring Customer Satisfaction and Loyalty (3rd Ed.)