It is no surprise that many businesses are taking advantage of the power of analytics. In 2010, researchers from MIT Sloan Management Review and IBM found that organizations that used business information and analytics outperformed organizations that did not. Top-performing businesses were twice as likely to use analytics to guide future strategies and guide day-to-day operations compared […]
Archive | Customer Experience Management
When Buying a Company, Use Customer Feedback to Improve Due Diligence
I have been doing some work on how investment professionals can use customer feedback as part of their valuation process. I include a case study of an investment firm that used customer feedback to help confirm the valuation of the target company (it did), and also where to start in terms of managing the business to […]
Improving the Customer Experience Through Big Data [VIDEO]
I was invited by David Pittman of IBM Big Data to participate in a Google Hangout about Big Data and customer experience management (CEM). Stacy Leidwinger, Sr. Dir. of Product Management at IBM Vivisimo, and I talked about how businesses can improve the customer experience using Big Data principles. Also, you can read more about CEM and Big Data in my […]
What is Customer Loyalty? Part 2: A Customer Loyalty Measurement Framework
Last week, I reviewed several definitions of customer loyalty (see What is Customer Loyalty? Part 1) that are being used in business today. It appears that definitions fall into two broad categories of loyalty: emotional and behavioral. Emotional loyalty is about how customers generally feel about a company/brand (e.g., when somebody loves, trusts, willing to forgive […]
What is Customer Loyalty? Part 1
There seems to be a consensus among customer feedback professionals that business growth depends on improving customer loyalty. It appears, however, that there is little agreement in how they define and measure customer loyalty. In this and subsequent blog posts, I examine the concept of customer loyalty, presenting different definitions of this construct. I attempt […]
![The Hazards of Bad Data in Customer Experience Management [INFOGRAPHIC]](http://cdn.qas.com/media/marketing/images/infographics/customer-experience.jpg "The Hazards of Bad Data in Customer Experience Management [INFOGRAPHIC]")
The Hazards of Bad Data in Customer Experience Management [INFOGRAPHIC]
Customer experience management is a data-intensive effort. Relying on a variety of different data sources, businesses try to gain insight to optimize business process, improve outbound marketing efforts and maximize cross-channel understanding of their customers. It is important to consider the quality of your data. Poor data will lead to poor decisions about how to manage […]
Top 10 B.O.B. Blog Posts of 2012: Big Data, Patient Experience and Customer Metrics
The field of customer experience management (CEM) has seen much growth in 2012. I tried to keep pace with this growth which, I hope, is reflected in the content of my blog posts this past year. My posts included a variety of topics, ranging from how Big Data principles can help the field of CEM […]
Creating Loyal Customers for SaaS Companies [VIDEO]
Software as a Service (Saas) companies are particularly vulnerable to customer disloyalty. SaaS companies’ success depends on satisfying their customers on a regular basis or risk the possibility of loosing customers and engendering bad will in the marketplace. Consequently, customer experience management applies particularly well to Software as a Service companies due to the high-intensity […]
Beyond the Ultimate Question
Measuring Customer Satisfaction and Loyalty (3rd Ed.)