A recent survey revealed that 69% of data pros have used at least one cloud computing product in the last 5 years while 62% of data pros have used at least one cloud computing service in the last 5 years. The most popular cloud computing products include AWS Elastic Compute, Google Cloud Engine and AWS […]
Learn how to build your business around the customer using customer-centric measurement and analytics. Available in Kindle and paperback. Learn more about TCE: Total Customer Experience.
Beyond the Ultimate Question: Book includes comprehensive review of Net Promoter® Score (NPS) and presents better measures of customer loyalty and best practices of customer feedback programs.
Measuring Customer Satisfaction and Loyalty (3rd Ed.): Book includes discussion of how to measure the customer experience, including customer satisfaction and customer loyalty.