I read an article today on the topic of Big Data. In the article, the author claims that the term Big Data is the most hyped technology ever, even compared to such things as cloud computing and Y2K. I thought this was a bold claim and one that is testable. Using Google Trends, I looked […]
One of business’ Big Data challenges is the integration of different data silos. The integration of these disparate customer data helps your analytics team to identify the interrelationships among the different pieces of customer information, including their values, interests, attitudes about your brand, interactions with your brand and more. Integrating information/facts about your customers allows you to gain an […]
Berkeley School of Information (datascience@berkeley) recently asked experts in a variety of industries to provide their definition of “Big Data”. They received over 40 definitions that ranged from the traditional 3 Vs (i.e., Volume, Velocity and Variety) to anything related to analytics or visualization. Some of these definitions were fairly narrow and focused only a single concept (e.g., […]
![target[1]](https://businessoverbroadway.com/wp-content/uploads/2014/07/target1-100x100.jpg "The Hidden Bias in Customer Metrics")
Business leaders understand how their business is performing by monitoring different metrics. Metrics are essentially a summary all the data (yes, even Big Data) into a score. Metrics include new customer growth rate, number of sales and employee satisfaction, to name a few. Your hope is that these scores tell you something useful. There are a few ways to […]
I recently read a good article on the difference between structured and unstructured data. The author defines structured data as data that can be easily organized. As a result these type of data are easily analyzable. Unstructured data refers to information that either does not have a pre-defined data model and/or is not organized in a […]
I had the privilege of delivering a talk on the topic of Big Data and Customer Experience as part of the Customer Experience Professional Association (CXPA) Bay Area Local Networking Event in San Mateo, CA on February 26, 2014. I would like to thank the CXPA for hosting and organizing this event. Below are the slides […]
An examination of data scientist skills reveals an often overlooked skill necessary to uncover insights from data: The Scientific Method Data scientists are a hot commodity in today’s data-abundant world. Business leaders are relying on data scientists to improve how they acquire data, determine its value, analyze it and build algorithms for the ultimate purpose of […]
Last week, I consolidated several Big Data vendors’ predictions about what to expect in the Big Data world in 2014. This week, we will take a look at what Big Data customers think. IDG Enterprise conducted a study to gain a better understanding of organizations’ big data initiatives, investments and strategies. In their 2014 IDG Enterprise Big […]
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