Customer Experience Management (CXM) is the process of understanding and managing customers’ interactions with and perceptions about the company/brand. In our Big Data world, improving the customer experience is increasingly becoming data-intensive endeavor. Consider CRM systems, surveys, social media sources, telemetry systems, and publicly available data sources; using the combined power of statistics and today’s […]
I am preparing to launch a data science survey in the next couple of weeks. This study will be help verify the findings from a similar study I conducted two years ago (see Investigating Data Scientists, Their Skills and Team Makeup) as well as help me explore additional topics of interest (e.g., satisfaction with data […]
Each year, I write a summary of my most popular blog posts. This year-end summary is a rather simple exercise. I count the pageviews of my blog posts and present the top 10 posts of the year. This year’s BOB blog count, however, only goes from January through June 2016. Since June, I have been writing primarily […]
We live in a Big Data world where everything is being quantified. In fact, data already touches many aspects of your lives. IBM just released a free e-book illustrating why everybody needs to be excited about data. This e-book talks about how data can: Power your business Impact your personal and professional life Make an difference to […]
Customer loyalty plays a key role in any customer experience management program. Customer loyalty reflects the degree to which customers engage in positive behaviors toward and experience positive feelings about a company or brand. Your customer loyalty metrics plays large part in your customer experience analytics efforts; the goal of analytics is to uncover ways […]
Customer relationship surveys play a major role in helping improve the customer experience and increase customer loyalty. By gathering customer perceptions of their experience as well as their likelihood of engaging in different types of customer loyalty behaviors, companies are able to use these data to get insight about how to improve the quality of the […]
The value of data is measured by what you do with it, and organizations are relying on data scientists to extract that value. I recently conducted a survey of data professionals to better understand what it means to be a data scientist. I discovered a few things that can help organizations optimize the value of their data. While […]
As part of my series on Making Sense of Our Big Data World, today’s post is on descriptive statistics. See the overview, Making Sense of Our Big Data World: Statistics for the 99%, to understand the importance and value of understanding statistics and statistical thinking. In the previous post, I showed how to calculate frequencies […]
Learn how to build your business around the customer using customer-centric measurement and analytics. Available in Kindle and paperback. Learn more about TCE: Total Customer Experience.
Beyond the Ultimate Question: Book includes comprehensive review of Net Promoter® Score (NPS) and presents better measures of customer loyalty and best practices of customer feedback programs.
Measuring Customer Satisfaction and Loyalty (3rd Ed.): Book includes discussion of how to measure the customer experience, including customer satisfaction and customer loyalty.