Customer Experience Management (CXM) is the process of understanding and managing customers’ interactions with and perceptions about the company/brand. In our Big Data world, improving the customer experience is increasingly becoming data-intensive endeavor. Consider CRM systems, surveys, social media sources, telemetry systems, and publicly available data sources; using the combined power of statistics and today’s […]
I am preparing to launch a data science survey in the next couple of weeks. This study will be help verify the findings from a similar study I conducted two years ago (see Investigating Data Scientists, Their Skills and Team Makeup) as well as help me explore additional topics of interest (e.g., satisfaction with data […]
A while back, I wrote about the three skills needed to practice data science. Based on a factor analysis of many different skills, data science skills fall into three broad skill areas. These skill areas are: 1) subject matter expertise, 2) technology/programming and 3) statistics/math. Data science is essentially a way to extract insight from data using […]
Each year, I write a summary of my most popular blog posts. This year-end summary is a rather simple exercise. I count the pageviews of my blog posts and present the top 10 posts of the year. This year’s BOB blog count, however, only goes from January through June 2016. Since June, I have been writing primarily […]
Data scientists have a variety of different skills that they bring to bear on Big Data projects. These skills cut across Subject Matter Expertise, Technology, Programming, Math & Modeling and Statistics. One valuable skill that is becoming popular in data science is machine learning. Machine learning is a method of data analysis that automates model building […]
Adoption of customer experience (CX) best practices plays a significant role in the success of any company. In this post, I present specific customer experience management (CEM) business practices that are linked to high customer loyalty. By adopting these activities into your CEM program, you improve the probability of your success. Researchers found that companies that have customers […]
The AnalyticsWeek and Business Over Broadway Data Science Survey survey revealed job function differences in data science roles, proficiency in data science skills and satisfaction with work outcomes. Most data scientists work in IT (38%) and R&D (36%) functions. Data scientists who work in Sales and Marketing, Research and Development and IT functions are more satisfied […]
The AnalyticsWeek and Business Over Broadway Data Science Survey survey revealed regional differences in data science roles, proficiency in data science skills and satisfaction with work outcomes. APAC has the lowest percent of Business Manager data scientists (32%). LATAM has the lowest percent of Creative data scientists (25%). North America has the lowest percent of Developer […]
Learn how to build your business around the customer using customer-centric measurement and analytics. Available in Kindle and paperback. Learn more about TCE: Total Customer Experience.
Beyond the Ultimate Question: Book includes comprehensive review of Net Promoter® Score (NPS) and presents better measures of customer loyalty and best practices of customer feedback programs.
Measuring Customer Satisfaction and Loyalty (3rd Ed.): Book includes discussion of how to measure the customer experience, including customer satisfaction and customer loyalty.