Results of a survey of data professionals show that about 1 out of 4 data scientists are women. Both women and men have similar levels of education and proficiency in data science skills. Ways of improving gender diversity in the field of data science are offered. Having a gender-diverse workforce is good for business. In 2014, Gallup found that […]
Our Big Data world requires the application of data science principles by data professionals. I’ve recently taken a look at what it means to practice data science as a data scientist. Our survey results of over 500 data professionals revealed that different types of data scientists possess proficiency in different types of data skills. In […]
![1256.data_2D00_star_2D00_trek_2D00_meme_2D00_i7[1]](https://businessoverbroadway.com/wp-content/uploads/2015/11/1256.data_2D00_star_2D00_trek_2D00_meme_2D00_i71-100x100.jpg "No Matter How You Say It, I’m Thankful for Data")
We are conducting a study of the people, processes and technologies behind today’s data-driven insights. If you’re a data professional, please consider taking the Data Science and Machine Learning Survey. We’ll give you a free executive summary of the findings.To take the survey, click the link: http://bit.ly/dsmlsurvey Is there a correct way to say the […]
I was recently involved in a couple of panel discussions on what it means to be a data scientist and to practice data science. These discussions/debates took place at IBM Insight in Las Vegas in Late October. I attended the event as IBM’s guest. The panels, moderated by Brian Fanzo, included me and these data experts: Andrew […]
Last month, I illustrated a new method of measuring customers’ attitudes about a company’s product or brand. This method is unique because it combines both a structured and unstructured measurement approach. Companies can use an open-ended survey question that asks customers to provide a single word that best describes the company/brand. From this one word, companies can apply […]
IBM is hosting their IBM Insight event next week in Las Vegas. The event will, no doubt, help companies understand how to use analytics to get insight from their data. I will be attending the event as their guest and will be sharing what I learn via social media. As a first step in sharing […]
The role of data and analytics in business continues to grow. To make sense of their plethora of data, businesses are looking to data scientists for help. Job site, indeed.com, shows a continued growth in “data scientist” positions. To better understand the field of data science, we studied hundreds of data professionals. In that study, we […]
I recently developed a methodology that combines both a structured and unstructured measurement approach.The methodology is based on a single open-ended survey question in which respondents are asked to provide one word that best describes the brand of interest. From this one word, you learn two things about your customers: their sentiment and the reasons […]
Learn how to build your business around the customer using customer-centric measurement and analytics. Available in Kindle and paperback. Learn more about TCE: Total Customer Experience.
Beyond the Ultimate Question: Book includes comprehensive review of Net Promoter® Score (NPS) and presents better measures of customer loyalty and best practices of customer feedback programs.
Measuring Customer Satisfaction and Loyalty (3rd Ed.): Book includes discussion of how to measure the customer experience, including customer satisfaction and customer loyalty.