I recently talked to John Foley (Director, strategic communications) of Oracle Corp. about the field of customer experience management (CEM). In our conversation, we touched on a few topics that I cover in more detail in my new book, TCE: Total Customer Experience: 1) the difference/similarities between CEM and CRM, 2) the marriage of Big Data and CEM and 3) taking a holistic approach in understanding your customers.
John provides an excellent summary of our conversation in a new post on Forbes, Customer Experience: Will Your Company Pass The Toothbrush Test?
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[…] My Conversation with Oracle on Customer Experience Management … http://businessoverbroadway.com/I recently talked to John Foley (Director, strategic communications) of Oracle Corp. about the field of customer experience management (CEM). In our conversation, we touched on a few topics that I cover in more detail in my … […]
[…] My Conversation with Oracle on Customer Experience Management … http://businessoverbroadway.com/I recently talked to John Foley (Director, strategic communications) of Oracle Corp. about the field of customer experience management (CEM). In our conversation, we touched on a few topics that I cover in more detail in my … […]