A recent survey of over 16,000 data professionals showed that the most common challenges to data science included dirty data (36%), lack of data science talent (30%) and lack of management support (27%). Also, data professionals reported experiencing around three challenges in the previous year. A principal component analysis of the 20 challenges studied showed that challenges […]
Learn how to build your business around the customer using customer-centric measurement and analytics. Available in Kindle and paperback. Learn more about TCE: Total Customer Experience.
Beyond the Ultimate Question: Book includes comprehensive review of Net Promoter® Score (NPS) and presents better measures of customer loyalty and best practices of customer feedback programs.
Measuring Customer Satisfaction and Loyalty (3rd Ed.): Book includes discussion of how to measure the customer experience, including customer satisfaction and customer loyalty.