Improve the Customer Experience by Adopting Customer Feedback Best Practices

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Take the Customer Feedback Best Practices Survey now and receive free executive summary of results

Collecting, centralizing and acting on customer feedback is an important foundation for building a winning customer experience management (CEM) program. Past research shows that adoption of specific business practices improves the effectiveness of CEM programs (see results of this prior research here). Clicktools, TCELab and SurveyMonkey are working together to continue this research to clarify the earlier findings and extend our understanding about what works and what doesn’t.

The research examines six critical areas of a customer feedback program:

• Strategy
• Governance
• Integration with the business
• Methods of data collection
• Reporting of results
• Research, analysis and action

As thanks for completing the survey, you will receive a free executive summary of the results which will help you understand how you can improve your feedback program in ways that will help you accelerate business growth. The report will examine how practices differ across industries, organisation size and geography.

The research will help companies:

1. Identify their CEM program’s strengths and weaknesses
2. Understand how to improve the CEM program
3. Facilitate their customer experience improvement efforts
4. Increase customer loyalty to accelerate business growth

Take the Customer Feedback Best Practices Survey now and receive free executive summary of results.

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Buy TCE: Total Customer Experience at Amazon >>

In TCE: Total Customer Experience, learn more about how you can integrate your business data around the customer and apply a customer-centric analytics approach to gain deeper customer insights. Also, learn about how Oracle integrates their business data around the customer to draw greater insights for improved customer loyalty and business results.