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Improving the Customer Experience Through Big Data [VIDEO]

I was invited by  David Pittman of IBM Big Data to participate in a Google Hangout about Big Data and customer experience management (CEM). Stacy Leidwinger, Sr. Dir. of Product Management at IBM Vivisimo, and I talked about how businesses can improve the customer experience using Big Data principles.

Also, you can read more about CEM and Big Data in my recent post on IBM Big Data Hub.

Enjoy the video (I promise to have better lighting next time!).

Video originally appeared here on IBM Big Data Hub.

 

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