Customer loyalty and customer lifetime value are two different, yet related, areas of study. The purpose of this discussion is to outline each area and highlight how knowledge in both areas is necessary to better understand how to grow a company.Ā Companies are not static entities; they make business decisions in hopes to increase customer […]
![Customer Loyalty and Customer Lifetime Value Figure 2. Marketing/Sales/Service Business Model and the Relationship among Key Organizational Variables (Adapted from Heskett, Sasser & Schlesinger, 1997 and ACSI, 2008)](https://businessoverbroadway.com/wp-content/uploads/2011/06/Service-Profit-Chain-100x100.png)