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Tag Archives | User Loyalty

What does the 5-point/star mobile app rating tell us about user loyalty?

I have had the opportunity to apply my knowledge about customer loyalty/experience measurement in the area of mobile application development/testing. Today’s post is about the measurement of user loyalty toward mobile applications. Does the 5-Point/Star Rating Measure User Loyalty? The 5-point/star rating scale has become the default mobile app loyalty metric in mobile app stores. […]

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