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Tag Archives | sentiment

Top 10 BOB Blog Posts of 2015: Data Science, Statistics, Sentiment and Theresa

I've counted the pageviews of each of my 2015 blog posts and present them here in my end-of-year summary. This year, I wrote a lot about my research in the areas of data science; this research focused on the meaning of data science and how organizations can best leverage their data. Additionally, I conducted and […]

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Are Customers' Own Words Better than a Rating Scale?

I recently developed a methodology that combines both a structured and unstructured measurement approach.The methodology is based on a single open-ended survey question in which respondents are asked to provide one word that best describes the brand of interest. From this one word, you learn two things about your customers: their sentiment and the reasons […]

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Getting to Love: Customer Word Clouds

I continually look for ways to present data in ways that are both informational and visually interesting. My hope is that, if scientific rigor does not capture the readers' attention, the way in which the data are presented will. Last month, I stumbled across the use of word clouds in survey research. Word clouds are used to […]

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