Blog Archives

One Thing You Need To Know About Statistics. Maybe Two

In my professional work, I use statistics to help businesses make sense of their data. By applying statistics to their wide array of business data, senior executives can gain deep insight about actions they can take to drive their business

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Posted in Big Data, Statistics

The Pitfalls of Using Predictive Models

I joined my friend’s fantasy football league this past season. I was skeptical to join at first. My friend’s league had been together for 7 years, each participant with deep knowledge about nearly all the NFL players and the game.

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Posted in Customer Experience Management, Predictive Modeling
New Book on CEM

Learn how to build your business around the customer using customer-centric measurement and analytics. Available in Kindle and paperback. Learn more about TCE: Total Customer Experience.

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