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Tag Archives | machine learning

State of Analytics In Customer Programs: Customer Loyalty Focus, Machine Learning Adoption and the Data Science Skill Gap

A new customer analytics survey of 80+ companies provides a look into the state of analytics in customer programs. Only 32% of respondents are satisfied with their company's use of analytics to create a competitive advantage. The use of multiple survey methods is the most common practice across companies (80% of companies). The use of […]

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Artificial Intelligence: The Customer Experience Imperative

Customer Experience Management (CXM) is the process of understanding and managing customers' interactions with and perceptions about the company/brand. In our Big Data world, improving the customer experience is increasingly becoming data-intensive endeavor. Consider CRM systems, surveys, social media sources, telemetry systems, and publicly available data sources; using the combined power of statistics and today’s […]

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Looking for Machine Learning Talent Among Data Scientists

Data scientists have a variety of different skills that they bring to bear on Big Data projects. These skills cut across Subject Matter Expertise, Technology, Programming, Math & Modeling and Statistics. One valuable skill that is becoming popular in data science is machine learning. Machine learning is a method of data analysis that automates model building […]

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