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What Must You Ask? Comparing Two Customer Survey Approaches

A new customer survey approach that requires only two open-ended questions provides customer insights that are comparable to a longer, more traditional customer survey. This post presents the new survey approach and outlines its benefits to your enterprise. Customer feedback plays a central role in customer-focused programs. Annual customer surveys are the most popular ways […]

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Why You Need to Adopt Data Science and Machine Learning in your Customer Experience/Success Program

A study of 80+ companies showed that analytical leading companies (those who use analytics to gain a competitive advantage), more so than analytical lagging companies, leverage their data differently. Analytical Leaders focus their analytics to improve customer loyalty while Analytical Laggards focus their efforts primarily to reduce enterprise costs. Additionally, Analytical Leaders, compared to Analytical […]

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Demystifying Data Science For All

I’m all for helping educate the world about the power of data and analytics. I believe that the power of data science can help businesses and citizens understand how the world works. Data science capabilities can help business leaders leverage their vast amounts of data to get insights to improve how they manage their business […]

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