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Tag Archives | EFM vendors

The Big Data Problem in Customer Experience Management: Understanding Sampling Error

Big Data is being touted as the next big thing for businesses. The benefits of Big Data are apparent in many areas, from search results and recommendation engines to customer experience management. By analyzing massive amounts of quickly expanding, diverse data, businesses are able to gain the insights they need to beat their competitors. A […]

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The Relationship Between Survey Response Rates and Survey Ratings

When soliciting feedback from customers through formal surveys, we only receive a percentage of completed or returned surveys. This percentage (number of people who answered the survey divided by the number of people in the sample) is referred to as the response or completion rate. In practice, I have seen response rates as low as […]

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Gleanster - Actionable Insights at a Glance

I am happy to announce that I have joined Gleanster's Thought Leader group as a contributing analyst. Gleanster is a market research and advisory services firm that benchmarks best practices in technology-enabled business initiatives, delivering actionable insights that allow companies to make smart business decisions and match their needs with vendor solutions. In my role at […]

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Know your Enterprise Feedback Management Provider

I recently wrote about the value of Enterprise Feedback Management vendors. EFM is the process of collecting, managing, analyzing and disseminating different sources (e.g., customers, employees, partners) of feedback.  EFM vendors help companies facilitate their customer experience management (CEM)  and voice of the customer (VoC) efforts, hoping to improve the customer experience and increase customer loyalty. […]

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