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Tag Archives | Customer Experience Management

In Data We Trust

The use of data in driving business decisions is a competitive imperative in today’s business world, improving how companies market to, sell to, and service their customers. Yet IBM found that 1 in 3 business leaders do not trust the information they use to make decisions. When business leaders don’t believe their data, they likely are not going to […]

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Don’t Let a Bad Experience Harsh Your Customers’ Buzz

The recreational marijuana industry is about to open for business. What can this emerging industry learn from the field of customer experience management? Service is still important. Washington and Colorado became the first states to legalize marijuana for recreational use. Washington state recently adopted rules to help govern this new recreational marijuana system, including rules […]

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Inside CXM: Improving Customer Loyalty for B2B Companies

Business leaders are looking to the field of customer experience management (CEM/CXM) to help them better understand how to increase customer loyalty. CXM is about managing your customers’ interactions with and perceptions about your company or brand. Improve the customer experience and increases in customer loyalty will follow. The question becomes:  Of the different CX touch points, which […]

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Inside CXM: New Global Thought Leader Hub for Customer Experience Professionals

Inside CXM, a new online global thought leadership hub for customer experience management (CXM/CEM) professionals, officially launched yesterday. Inside CXM is focused on bringing you the latest insights from the field of customer experience management. According to Inside CXM, their goal with this program is to provide valuable content via experts who have their finger on the […]

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