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Tag Archives | big data

Three Upcoming Talks on Big Data and Customer Experience Management

I have recently written on Big Data's role in Customer Experience Management (CEM) and how companies can extract great insight from their business data when different types of business data are integrated with customer feedback data. I have been invited to share my thoughts on Big Data and Customer Experience Management at three upcoming conferences in […]

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Ten Guidelines for Clean Customer Feedback Data

Customer experience management (CEM) programs involve the collection, analysis and dissemination of customer feedback. These customer feedback data are extremely valuable to businesses. Customer feedback data are used to help senior executives identify and improve key drivers of customer loyalty. They help call center staff immediately address specific customer issues.  They help managers understand how […]

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