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Tag Archives | analytics

Data Science Talent is Key to Analytical Innovators

Companies continually look for ways to outperform their competitors. One way they are trying to get ahead is through the application of analytics on their data. Researchers, for example, have found that top-performing businesses were twice as likely to use analytics to guide future strategies and guide day-to-day operations compared to their low-performing counterparts. Researchers from MIT […]

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Can Analytics Improve your Game?

The use of analytics is good for business. Researchers from MIT Sloan Management Review and IBM found that organizations that used business information and analytics outperformed organizations that did not. Businesses of all types are adopting the use of analytics to get use out of the vast amount of data that is being generated in our overly-quantified […]

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Comparing Loyalty Leaders and Laggards Across All CEM Activities.

6 Customer Experience Practices of Loyalty Leaders

In this post, I study what loyalty-leading companies do differently than loyalty-lagging companies in their customer experience management (CEM) efforts. The research helps identify best practices that companies can adopt in their CEM efforts to increase customer loyalty. Customer satisfaction is important for business success. Satisfied customers recommend your brand to their friends, stay with you longer […]

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My Big Data Resolution for 2015

I generally like precision, and I strive for it in my writing and thinking. It certainly helps in communicating ideas., However, I have been pretty relaxed in how I use the term, Big Data. I've used the term to refer to the size of the data set (e.g., "We have Big Data."). I have even used it to […]

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Six Ways to Define Big Data

Berkeley School of Information (datascience@berkeley) recently asked experts in a variety of industries to provide their definition of "Big Data". They received over 40 definitions that ranged from the traditional 3 Vs (i.e., Volume, Velocity and Variety) to anything related to analytics or visualization. Some of these definitions were fairly narrow and focused only a single concept (e.g., […]

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The Hidden Bias in Customer Metrics

Business leaders understand how their business is performing by monitoring different metrics. Metrics are essentially a summary all the data (yes, even Big Data) into a score. Metrics include new customer growth rate, number of sales and employee satisfaction, to name a few. Your hope is that these scores tell you something useful. There are a few ways to […]

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The What and Where of Big Data: A Data Definition Framework

I recently read a good article on the difference between structured and unstructured data. The author defines structured data as data that can be easily organized. As a result these type of data are easily analyzable. Unstructured data refers to information that either does not have a pre-defined data model and/or is not organized in a […]

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