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Tag Archives | analytics

Loyalty Driver Matrix

Understanding Customer Survey Data: Descriptive, Predictive and Prescriptive Analytics to Improve Customer Loyalty

Customer relationship surveys play a major role in helping improve the customer experience and increase customer loyalty. By gathering customer perceptions of their experience as well as their likelihood of engaging in different types of customer loyalty behaviors, companies are able to use these data to get insight about how to improve the quality of the […]

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Making Sense of Our Big Data World: Frequencies, Percentages, Histograms and Distributions

This blog post is part of a series to help people learn the basic concepts of statistics. See the overview, Making Sense of Our Big Data World: Statistics for the 99%, to understand the importance and value of understanding statistics and statistical thinking. Data can be overwhelming. Often we are confronted with large data sets consisting of […]

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Assess Your Data Science Expertise

What kind of a data scientist are you? Take the free Data Skills Scoring System Survey at http://pxl.me/awrds3 Companies rely on experts who can make sense of their data. Often referred to as data scientists, these people bring their specific skills to bear in helping extract insight from the data. These skills include such things as […]

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Data Science Talent is Key to Analytical Innovators

Companies continually look for ways to outperform their competitors. One way they are trying to get ahead is through the application of analytics on their data. Researchers, for example, have found that top-performing businesses were twice as likely to use analytics to guide future strategies and guide day-to-day operations compared to their low-performing counterparts. Researchers from MIT […]

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