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Tag Archives | analytics

Loyalty Driver Matrix

Understanding Customer Survey Data: Descriptive, Predictive and Prescriptive Analytics to Improve Customer Loyalty

Customer relationship surveys play a major role in helping improve the customer experience and increase customer loyalty. By gathering customer perceptions of their experience as well as their likelihood of engaging in different types of customer loyalty behaviors, companies are able to use these data to get insight about how to improve the quality of the […]

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Making Sense of Our Big Data World: Frequencies, Percentages, Histograms and Distributions

This blog post is part of a series to help people learn the basic concepts of statistics. See the overview, Making Sense of Our Big Data World: Statistics for the 99%, to understand the importance and value of understanding statistics and statistical thinking. Data can be overwhelming. Often we are confronted with large data sets consisting of […]

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