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No Matter How You Say It, I'm Thankful for Data

Is there a correct way to say the word, "data?" I hear different pronunciations of the word by data experts at conferences, news personalities on TV and even my friends. I recently did a quick Twitter poll to see how other people pronounce that word. Below are the results. Of the three different options provided in the poll, most of the respondents (63%) indicated they pronounce it "day-tuh," followed by "dat-uh," and "dah-tuh" at 21% and 16%, respectively.

According to the online Cambridge dictionary and Merriam-Webster dictionary, the correct way to say data is "day-tuh." Even the character, Data, from Star Trek: The Next Generation agrees.

I used to be a stickler about the pronunciation of the term, data (I say, "day-tuh.") and would correct others when they said it incorrectly. I've stopped that sort of behavior. After all, no matter how you might pronounce the word, I hope we can all agree that the true value of data is in its role in helping us make better, empirically-based, decisions. Data are used to improve business inefficiencies, personalize cancer treatment, improve how cities are governed and more.

1256.data_2D00_star_2D00_trek_2D00_meme_2D00_i7[1]This is what it means to live in a Big Data world, and I am thankful that data are being used to make this world a better place. So, rather than discussing political and religious differences during your holiday Turkey feast, talk about the value of data.

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bob@businessoverbroadway.com | 206.372.5990

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