Top of Page

Archive | Validity

Assessing the Validity of your Customer Experience Management Program

Companies with customer experience management (CEM) programs rely heavily on customer feedback in making business decisions, including, setting strategy, compensating employees, allocating company resources, changing business processes, benchmarking best practices and developing employee training programs just to name a few. The quality of the customer feedback directly impacts the quality of these business decisions. Poor […]

Continue Reading | 206.372.5990