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Archive | Sentiment Analysis

One Word Can Speak Volumes About Your Company Culture

Employee surveys are used to help manage the employee relationship. The questions in the employee survey are used to elicit employee responses that will be used to better understand how to improve that relationship. I crafted a new employee survey question that combines the best of both structured and unstructured measurement approaches. This approach provides both qualitative […]

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Development of the Customer Sentiment Index: Measuring Customers' Attitudes

This is Part 1 of a series on the Development of the Customer Sentiment Index (see introduction here). The CSI assesses the degree to which customers possess a positive or negative attitude about you. This post covers the measurement of customers' attitudes and the development of empirically-derived sentiment lexicons. I was invited to give a talk at the Sentiment […]

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