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Using Driver Analysis to Improve Employee Loyalty

Researchers have shown a consistent relationship between employee attitudes and customer attitudes. Specifically, they have found that satisfied/loyal employees, compared to dissatisfied/disloyal employees, have more satisfied customers. Examining different bank branches, Schnieder & Bowen (1985) found that branches with satisfied

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Posted in Customer Experience Management, Employee Loyalty, Employee Satisfaction, Employee Surveys

Getting the Most Value from your Employee Survey

Companies need to ensure they are providing their employees with the tools, information and support they need to be successful at their jobs. One way companies gauge how well they meet their employees’ needs is through an annual employee survey.

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Posted in Customer Experience Management, Employee Loyalty, Employee Satisfaction, Employee Surveys

Linking Constituency and VoC Metrics

Business linkage analysis is the process of linking disparate business data sources together for the purposes of understanding the relationships between them (See Figure 1). Constituency linkage analysis allows us to better understand how employees and partner relationships impact the

Posted in Customer Loyalty, Customer Satisfaction, Employee Loyalty, Employee Satisfaction, Linkage Analysis, Partner Loyalty, voice of the customer
New Book on CEM

Learn how to build your business around the customer using customer-centric measurement and analytics. Available in Kindle and paperback. Learn more about TCE: Total Customer Experience.

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