Top of Page

Author Archive | Bob Hayes

Looking for Machine Learning Talent Among Data Scientists

Data scientists have a variety of different skills that they bring to bear on Big Data projects. These skills cut across Subject Matter Expertise, Technology, Programming, Math & Modeling and Statistics. One valuable skill that is becoming popular in data science is machine learning. Machine learning is a method of data analysis that automates model building […]

Continue Reading

These 13 Customer Experience Practices will Improve Customer Loyalty

Adoption of customer experience (CX) best practices plays a significant role in the success of any company. In this post, I present specific customer experience management (CEM) business practices that are linked to high customer loyalty. By adopting these activities into your CEM program, you improve the probability of your success. Researchers found that companies that have customers […]

Continue Reading

Data Science Differences Across Job Functions

The AnalyticsWeek and Business Over Broadway Data Science Survey survey revealed job function differences in data science roles, proficiency in data science skills and satisfaction with work outcomes. Most data scientists work in IT (38%) and R&D (36%) functions. Data scientists who work in Sales and Marketing, Research and Development and IT functions are more satisfied […]

Continue Reading

Data Science: North America and EMEA Lead in Statistics and Math Proficiency

The AnalyticsWeek and Business Over Broadway Data Science Survey survey revealed regional differences in data science roles, proficiency in data science skills and satisfaction with work outcomes. APAC has the lowest percent of Business Manager data scientists (32%). LATAM has the lowest percent of Creative data scientists (25%). North America has the lowest percent of Developer […]

Continue Reading

Two Surveys Every Customer Experience Program Needs

Executives use customer surveys to help them improve the customer experience. In this post, I will describe two types of customer surveys, each providing insight to help executives make better, customer-centric decisions. These surveys are relationship surveys and transactional surveys. Relationship Surveys Relationship surveys give executives the 30,000 ft view of the customer relationship landscape. Relationship […]

Continue Reading

Hybrid Data Scientists: Key to Leading and Optimizing Analytics Efforts

The hybrid data scientist is one whose work reflects many different data science roles. Hybrid data scientists, compared to data scientists who play a single, narrower role, possess deeper knowledge in particular data science skills such as machine learning, managing unstructured data and optimization. Organizations can leverage their deeper knowledge to improve their data science […]

Continue Reading

bob@businessoverbroadway.com | 206.372.5990

UA-23043697-1